Educating the public on programs such as poison
control and 9-1-1 services is a very important necessity to the community. Why
not make it more fun and memorable by including a mascot (costume) in your
public education program? Mascots not only make an impact on children, but
adults and the media as well.
Regardless of what stage you might be at with
your public education program, there is always room for improvement. There is
no better time than now to jumpstart your outreach program by including a
mascot as part of your program. Cell Phone Sally blog chatted with a few
friends who had purchased a costume in the last few months and here is what
they had to say.
Sally McGraw with Mid-America Regional Council
in Missouri brought in their Cell Phone Sally costume for an appearance at
their annual Telecommunicators Appreciation Celebration this past April. Not only was she a big hit with everyone, but
she also provided a great photo opportunity for honorees! Sally McGraw commented
that children especially, are really drawn to mascots and this also calls
attention to the presence of 9-1-1 outreach information at any event.
And she is not the only one who feels this way!
In Tennessee, Angelia Koski of Montgomery County E911, said that the bright
color of Cell Phone Sally’s costume always draws attention. She said the kids
always love to hug her and practice dialing 9-1-1. Not only is Cell Phone Sally
able to be a supportive mascot, but she is also able to be interactive with the
kids by utilizing her cell phone buttons to teach kids how to dial 9-1-1!
Promoting your public education program can
become easier with a mascot as well. Media outlets are more likely to cover
events with mascots interacting with children, because it makes for great news
coverage on television. Carly Collins with Permian Basin Regional Planning Commission, in Texas, said
she has had nothing but positive reactions to the Cell Phone Sally Costume and
that it has been a huge help to 9-1-1 education.
Carly further explained that cell phones are
more popular than ever and people of all ages have them. This is why having a
mascot that is a cell phone makes it easily relatable and very approachable.
She said it is very important to have your mascot tie in to whatever you are
promoting and we completely agree! Whether you choose to use Cell Phone Sally
as your mascot or come up with your own public education mascot, it is sure to
make an impact on your community and help educate the public in a more
interactive and fun way. People love mascots and you can’t help but smile when
you see them!
The links below highlight safety mascots being
used in the country, from poison control to addressing fire safety – we need
the presence of mascots to get our message across.
9-1-1/Fire Safety/Stranger Danger - www.billybadge.org
Fires Safety - www.smokeybear.com
Poison Control mascots/characters - www.upstate.edu/poison/kids/stopaskfirst.php
For more information on mascots and how we can
help you, please email Robert.gonzalez@csec.texas.gov
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